![]() For more complex subjects, break them into a series of webinars. When the topic is kept simple, it’s easier for people to absorb and retain the information within 45 minutes. Simply put, avoid cramming a bunch of information into the presentation because all of it seems important. ![]() Keep the presentation topic fairly high level or narrow it down to something specific.This helps to determine what is most important to a specific group and how to best impart that information: Do they prefer statistics and numbers? Are they more visual and creative? Have they already had exposure to the topic in some way? Are they executive or mid level in their role? Start by taking a moment to describe your ideal audience.Things to keep in mind when developing your educational content: But there are several best practices in creating content geared towards the learning styles of adults especially in a virtual environment. I truly believe that most experts are natural educators. ![]() Note that creating a slide deck usually takes the most time! Develop Educational Content ![]() Develop the outline for the contentĭetermine when the outline of the presentation should be completed so that it can then be fully fleshed out into a slide deck. Allow time for review from peers or if presentations need sign-off and editing from other departments like Marketing. It’s best to have it done by the dry run. Set the date for when the slide deck should be completed. A USB headset is always best for virtual presentations. Record the dry run to get a sense of sound quality and flow. This gives adequate time to make any adjustments and fine-tune your presentation. Set the dry run for a week prior to the live event and make sure it’s already on the calendar. Set the webinar date near the end of two months and then work backwards on the timeline. If possible, choose a window of two months. Here’s what to consider in the timeline: Start with the webinar date A simple webinar project timeline will help determine the actual time that needs to be invested and keep you on target. Adequate time spent in creating valuable content and a polished presentation will have a positive affect on how a virtual audience reacts to the presentation and whether they are open to connecting after the event.Ī well-executed webinar does require proper planning. This does not bode well for a world-class webinar. A webinar event can easily slip through the cracks and suddenly you find yourself with a week to prepare content, slap a PowerPoint together, and *maybe* do a dry run. Wait, aren’t we talking about presentation skills? What does a project timeline have to do with presenting? Well, experts in every industry face the same challenge: a calendar overflowing with meetings, projects and schedule changes. And there are important skills to develop in order to turn a presentation into quality follow-up conversations, or to have a positive affect on customer success. It’s important to make the most of that time by building a connection in a virtual environment. So if you’ve been tasked with providing webinars for business development or online education, odds are it’s something you only do a few times a year, and not necessarily a skill set you’ve had a chance to fully develop.Ī webinar lets you showcase your wisdom and insight with a captive audience for an average of 45 minutes. The truth is, most webinars are still presented by marketing teams, and part of their know-how includes presentation skills. In GoToWebinar’s 2019 report, The Big Book of Webinar Stats, 95% of respondents said webinars improved marketing performance and learning retention. According to ON24’s 2019 Webinar Benchmarks Report, 95% of their respondents agreed that webinars are a key component of their marketing efforts. Webinars have been around for more than 15 years and they are still one of the strongest tools for experts to use in their business development and online education efforts. Why Experts Should Master Webinar Presentation Skills
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